Our Real Geeks SEO Program
Everyone has different goals. We tailor our SEO plan to your real estate business, your local market, and your budget. Depending on your specific needs and local market conditions we utilize the following in order to get you positioned for success. From keyword research, taking a holistic approach, optimizing + adding extremely valuable content — you can rest easy knowing your long term traffic and conversion goals are in the absolute best hands.
Keyword Research
Every real estate market is different. Therefore, every SEO plan cannot utilize the same set of keywords. We will research the exact keywords that people are typing in your current real estate market, and develop a strategy around it. Reverse engineering.
Helpful Content Creation
The creation of helpful, people focused, content heavy area pages that not only are optimized properly — but have a fantastic UX to reduce bounce rate as much as possible. We believe that SEO goes hand in hand with user experience, so let's marry the two eh?
Unique Content Creation
The research & creation of fresh, local content per month is a surefire way to increase organic traffic. This is crucial for any good SEO plan — and the search engines can tell when you are creating content that is truly different.
Google My Business Optimization
Your GMB profile is a powerful listing that shows up on the Google SERP, and can either provide you a ton of organic traffic if utilized correctly, or not at all. We will create and/or optimize your listing to ensure your listing looks exactly as it should, and also attract the right traffic with every relevant search.
Link Building
In short: the more external websites link to your website, the more fuel is added to your ranking authority. We will create opportunities for authentic links pointing back to your site through content promotion and guest blogging.
Local Citations
Local citations is exactly what it sounds like. A local mention of your business. This can be on local websites, businesses, etc. It can help impact local search rankings where your next client is most likely to be searching from.
Blogging
While we encourage agents to blog whenever they can, we also add these as part of our services to attract long term pipeline type leads. Blogs such as "The best Seattle neighborhoods to live in" with links leading to search results can bring in leads that your competition could never convert.
Technical Audits
The easiest way to kill your SEO progress is broken links, missing webpages, UX issues, etc. We will ensure your site stays up to speed, with zero dead ends, and is completely crawlable by the search engines at all times.
UX Adjustments
Aside from our fully fledged web design services, we offer complimentary UX improvements to anything that could potentially hinder your SEO results on your Real Geeks website. We truly believe most SEO programs don't perform to their highest potential due to lack of good UX, therefore increasing bounce rate.
We follow Google’s best practices to attract your ideal real estate client
We emphasize Google's preference for user-beneficial content in real estate SEO. It provides our clients with strategies to create impactful, people-first content, aligning with Google's helpful content standards. Key aspects include self-assessment of content quality, focusing on originality, comprehensiveness, and credibility. Read Google’s white paper on what it means to position your website for best visibility.
Helpful Content, People-Focused SEO
We also delve into optimizing page experience for SEO, integrating user engagement, responsive design, and accessibility. Emphasizing the importance of a people-first approach, we advise against search engine-first content, highlighting the need for valuable, engaging, and informative material. We follow the E-E-A-T principles in real estate SEO, offering practical tips for demonstrating experience, expertise, authoritativeness, and trustworthiness in content creation. Read our comprehensive guide for a roadmap to enhancing your online presence and SEO effectiveness in 2024 and beyond, and how we can help.
How does Search Engine Optimization work?
The whole point of SEO is to attract more clients that you want to your website. When someone searches a keyword on Google such as “Seattle Homes for Sale”, the hope is to be near the top of the first page of results. The further down you are on the results page, the less likely you will be to capture the traffic searching that keyword.
How do you do SEO? Through keyword/market research, creating pages on your site, writing unique local content, back-linking, blogging — the list goes on and on. It must be deemed helpful by Google. It takes time to build good SEO and it’s a fantastic, sustainable addition to your marketing arsenal. It can be a tedious process that most real estate agents don’t have the time for. This is where we step in so you can focus on what you do best: sell homes!
Real Geeks Website Examples
Check out our top-tier Real Geeks website designs! Our portfolio below showcases compelling Real Geeks website examples by creating dynamic, minimalist, brand-centric and user-friendly Real Geeks websites. Elevate your online presence with a professionally redesigned website that not only looks great but also optimizes functionality. Let us help you stand out with a custom Real Geeks website design tailored to your business needs. Explore our work and see why we are leaders in Real Geeks website solutions.
Want to get started? Contact us to learn why our clients our clients enjoy a 74%+ increase in conversions.
Since our inception, we've focused on optimizing Real Geeks websites for SEO. Our strategies have led to an average 74% increase in conversions and a 34% reduction in bounce rates. Discover the impact of our SEO improvements and why clients praise our approach. New clients are welcome to join us for top-notch SEO from the start.
FAQS
-
A question we get asked a lot. If you have an outdated site and you currently have a higher bounce rate, we strongly advise making UX enhancements before starting a long term SEO plan. What’s the use in a ton of new traffic if you cannot retain most of that new traffic? Get in touch with us and we will honestly tell you if your UX is good enough, or needs a facelift.
-
There is absolutely no guarantees of amount of leads. SEO is a long term game and is designed to attract your ideal clients over time. Beware of any agencies offering any guarantees when it comes to SEO.
-
It really depends on the amount of SEO being done, how long your site has been around, etc. But allow at least 3-6 months to see an influx of increased traffic to your site after our efforts.
-
Not at all. Why hold you hostage if our service works? There are no refunds and we ask for a 30 day notice if you are to cancel services. Like noted earlier, we highly advise allowing at least 6 months to see results.
Reviews from our clients
-
![Ben Anderson, Compass NYC]()
Kevin has been all of the following and more: responsive, knowledgeable, efficient, and EXTREMELY helpful. He helped design a beautiful and premium website for our team, and possesses knowledge that only a top-notch marketer in the design/SEO space has. If you're looking for an easy and painless process—go to Kevin. Truly.
Ben Anderson
-
![]()
From the first call, to the final delivery, Kevin was outstanding in every way! He made us feel comfortable right out of the gate with his kind and easy going demeanor. Once he understood what we were looking for, he went to work. Was communicative throughout the entire process. No hassle, no delays, no BS. Just great attitude and a great design! Thank you for everything Kevin. We love our new website!
Doug Taylor
-
![]()
We've had a great experience working with Kevin to redesign two websites. He is easy to work with, reasonably priced and gets the job done. he also provided some good ideas - he cares.
Leslie Hirsch
-
![]()
Kevin is a highly talented and creative designer who is passionate about creating you a website that you'll love. He is an absolute pleasure to work with! He took the time in our initial zoom call to listen and understand my goals and vision for this site. I've been in the real estate and digital marketing industry for over 10 years. I can say confidently his websites are more than just beautiful, these sites are intuitive, full of new valuable features and personal touches that will drive your visitors to convert. Thank you Kevin for creating this amazingly beautiful and easy to navigate luxury site.
Fiona Weisenberg
-
![]()
Just finished working with Kevin at Vanity Geeks. It was an awesome experience. he took the time to listen and understand to how I wanted my site to look, and he completely delivered on that, and in quick time! If you are thinking of getting your Real Geeks site redesigned, I would definitely go with Vanity Geeks!
Joshua Skroch
-
![]()
Hands down Kevin is THE BEST person you can go to for websites! I have hired other people before and the results werent even as close as what Kevin can do! He truly cares and I highly recommend him!
Elizabeth La Riva
-
![]()
Kevin was amazing. He was able to work with us remotely, quickly turn our ideas into a product that we were proud of. Within weeks of getting started, we saw an increase in visits to our website and have closed two loans since he began revamping our site. He took a personal approach to our webpage and worked with us on every detail. To top it off, Kevin is a great human being. Easy to talk to, positive, and full of energy. I definitely recommend Kevin for your website development!
Larry Gonzales
-
![]()
This was the second time I've had Vanity Geeks update and redesign our real estate website. Our experience with Kevin and his team has been nothing but positive and we are very appreciative of their work! Kevin has a keen eye for website design and deep understanding of website functionality. He listened to our wants and provided tons of great ideas. Now we have a website that not only looks beautiful, but also functions nicely on a variety of devices! We noticed an increase in traffic and engagement on our site after Kevin's first update to our site a few years ago. Now with the improved user experience he created with the more modern, user-friendly design, we are confident that this will translate into an increase of our business! Thanks for another great job, Kevin!
Don & Cyndi Shurts
-
![]()
Wow! This company is talented. Great product with a great result. Graphics are eye catching and the design flows nicely to keep users enticed with the site. Kevin has excellent communication skills, prompt follow up, and they keep you fully informed of the production status. Not to mention, Vanity Geeks delivers on what they promise. Very pleased and excited with website.
Margie Keener
-
![]()
The Vanity Geeks team went above and beyond for all our needs. We are very specific, thorough, and required a lot of guidance throughout the process. They took their time to help us understand the why’s and how’s of website design and functionality. They listened to our questions and concerns, were always responsive, and delivered on their promises promptly. We could not be more pleased with our new LUX design from Vanity Geeks!
Andy Verleger
-
![]()
I highly recommend Vanity Geeks for design and upgrades to your Real Geeks website. Kevin and his team were detailed and delivered on time, and their communication was excellent. From the first phases of design to revisions to the final touches after launch Vanity Geeks was 5-Stars. I am happy to be a reference if you have questions about our design and implementation at www.MauiProperty.com
Josef Erlemann
-
![]()
I absolutely love the way Vanity Geeks revised my website to look modern, and professional. Prior to working with Kevin, I had a bland website that really didn't speak my brand name. Now, with these new revisions I can confidently work in the marketplace knowing that I am well-branded, and professional. Thanks Vanity Geeks! Highly recommended ... 💖 ...
Nolan Ross Samé-Weil
-
![]()
Kevin is TOP NOTCH!! He's got this design thing down to a science and my website looks incredible. I have also noticed that we are getting more conversions and people are using the new widgets, Specifically the what's my home worth imbedded into the tile listings and the "make and offer" feature. All in all, well worth it, and I'll be working with him in the future to enhance all of my internet initiatives. THANK YOU KEVIN!
Ron Lanzillotta
